![]() The ‘use-value’ of an object derives from that object’s material qualities. A postmodern critique of Marxismīaudrillard developed a criticism of Marx’s analysis of capitalism and especially his concept of use-value (a concept which was fundamental to Marx’s theories of alienation and exploitation, see FAQs below for an explanation). ![]() Initially he focused on developing a critique of consumer culture, but into the 1980s and 1990s he started to develop his better known ideas about there being no underlying reality other than hyperreality.īaudrillard is usually classified in social theory text books as both a post-Marxist and a postmodern thinker. ![]() ![]() In this new social reality all objects became manufactured commodities, devoid of any original meanings or material ‘use-value’ they once had.īaudrillard’s early works were published in the late 1960s and early 1970s and he drew on the post-structuralist thinking which was influential at that time. ![]() Jean Baudrillard (1929 to 2007) argued that material reality was disappearing and being replaced by a system of signs, leading to a social world which had no objective material reality at all, but rather one that was being continually produced by an endless series of signifiers. ![]()
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